When I was 12 years old, the rock band, KISS, released their Destroyer album. One of my cousins brought it over to my house and let me listen to it. I had no idea who KISS was at the time, so I hadn't heard any of their … Read More
In a retail landscape filled with traditional consumer product brands turned licensed brands, it's virtually impossible for consumers to tell the difference between core products and licensed products bearing the same brand name. Quite often, licensed products appear to be extensions of a brand's core product line. … Read More
I'm angry. And, you should be, too. Why? Because we could have purchased a Rage Rider, the world's first rage-powered scooter, if Rovio had actually worked with a licensee to produce it instead of just making 100 of them for influencers, streamers and YouTubers. I guess were … Read More
Nixon is a premium accessories brand for the youth lifestyle market that, until very recently, wasn't on my radar at all. The brand was founded in 1998 in Encinitas, California, with a small line of watches that were sold exclusively through specialty boardsport and fashion retailers. They're … Read More
Anyone close to me knows that I'm a huge Vans enthusiast. I have somewhere between 15 - 20 pair of OG Classic Slip-Ons, Authentics and Chukkas peppering the shelves of my closet at any given moment. And anyone who knows our agencys history understands how important Marvel … Read More
I guess we can now say beyond a shadow of a doubt that Mattel's Barbie brand "gets it." What started out a handful of years ago as what appeared to be a desperate attempt to breathe life back into the iconic doll brand has truly become its … Read More
Brand devotees. Brand loyalists. Brand evangelists. That's what we are. How do we as consumers go from the willingness to give a brand a try, to connecting with a brand in such a powerful way that we identify it as an integral part of our lifestyle? This … Read More
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