Ink Group

Zafari Style Guide

The Denmark-based brand development company, Ink Group, worked with our team to develop the licensing program style guide for ZAFARI, a CG animated children’s television series created by David Dozoretz about a group of “misfit” animals who live in a secret valley at the base of Mt. Kilimanjaro where they can live without the ridicule and bullying of “normal” animals and celebrate that which makes them unique.

Our creative strategy for the licensing program is all about the mixture of textures that make the characters of ZAFARI unique. Every design element in the program is infused with texture – whether incorporated into typography, embedded within graphic shapes, or presented in the form of the character art itself – to reinforce the “celebration of differences” message.

We created a broad range of design elements to support the licensing program, including badges, patterns, border treatments, type treatments and iconography. We also established the poses for each character’s CG artwork, worked with our illustrator to create the vector character artwork, and created the property’s licensed product packaging program. Our design for the style guide introduces licensees to the world of ZAFARI through its unique messaging, then takes them on a journey through the beautiful and diverse environments of this secret valley – featuring a different locale for each section of the guide.