My experiences have likely been a marketer's dream. As a parent who has watched my kids and their friends grow up, I've made plenty of observations. It's true. Kids are more sophisticated today. They take to the latest technological marvels effortlessly. They're media savvy and exposed to … Read More
Let’s face it: most of humanity can say that 2020 was one of the most difficult years of our lives due to the COVID-19 pandemic. Most of us wince at the mere mention of the number. But, as is the case with almost every crisis that we’ve … Read More
How can we reach new generations of consumers? That's what many marketers of mature consumer product companies are asking themselves as younger customers in every age group are actively seeking brands that offer personalities and experiences with which they can align. Read: brands which are relevant to … Read More
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