The holy grail for any brand is to become a lifestyle brand. Having legions of fans who identify with your brand on a highly-personal level is truly amazing. When this happens for toy and entertainment brands, massive success typically follows in the form of brand licensing. However, … Read More
It's striking. In our conversations with emerging property owners who wish to license their brands, the same goal crops up again and again. They envision licensing their properties in as many categories as possible to achieve a 360º brand experience for their fans. The thought process is … Read More
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