brand storytelling

The Future of Brands: Why Immersion Matters

Marketers and design experts have talked about the power of brand storytelling for a long time, including yours truly. As marketing guru Seth Godin put it: "Marketing is no longer about the stuff that you make, but about the stories you tell." Storytelling has the power to … Read More

Leveraging the Power of Fantasy for Entertainment Brands

Maybe it's because we work with licensed entertainment properties and toy brands that we’re drawn to not only their unique brands, but the separate universes they create. Kids and adults find their imaginations fueled by characters with unique personalities and backstories. Ongoing storylines filled with colorful protagonists … Read More

Using the Power of Imagination to Connect with Consumers

“Ultimately, the only way to create real profit is to attract the emotional rather than the rational customer by appealing to their feelings and imagination.” – Dr. Martyn Newman, London-based doctor, consulting psychologist and expert in emotional intelligence and leadership; author of “Emotional Capitalists - The New … Read More