When consumers make purchases in retail environments, they're usually making up their minds in as little 10 to 20 seconds – according to research conducted by consumer behavior experts. They also ignore up to 2/3 of competitive products in the process. These statistics show just how difficult … Read More
There's been a paradigm shift in the licensing world mirroring the fundamental transformation of consumers. It isn't sufficient for licensors and their partners to co-brand consumer products in numerous categories and hope to collect significant revenue. All while hoping to keep their properties relevant and evergreen. If … Read More
Live experiences can be compelling and memorable, and they have the power to stimulate strong emotional connections. The implications for brands and licensed properties are huge because today's consumers want to do more than purchase products and services. They want to have rich brand experiences that are … Read More
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