I place a very high value on the discussions I have with my clients about the issues they're struggling with as they develop packaging for their products. Whether they're with a brand owner or licensee, these conversations help to identify which challenges are most common. And, as … Read More
Restless consumers are hunting more than ever for products that deliver additional value. Co-branding a strong national brand with an equally-recognized licensed brand is one way in which to accomplish that. The goal: to pump up volume and to gain a competitive edge by attracting and retaining … Read More
There's nothing more satisfying to me than to see two successful brands come together to form a partnership that benefits both equally. These perfect fits always result in innovative co-branded products that resonate with consumers and inspire purchase. Sometimes, however, they result in something so visually breakthrough … Read More
Anyone close to me knows that I'm a huge Vans enthusiast. I have somewhere between 15 - 20 pair of OG Classic Slip-Ons, Authentics and Chukkas peppering the shelves of my closet at any given moment. And anyone who knows our agencys history understands how important Marvel … Read More
There are all kinds of heroes, animated characters and unique brands personified by human traits. Many have their origin in comic books, television, movies, toy brands and fantasy-rich virtual worlds. Although evergreen entertainment properties have proven staying power, hot new properties are emerging thanks to online gaming … Read More
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