As I walked through Target this past weekend to do a retail audit for one of our clients, I noticed their seasonal collection of outdoor and summer-themed products under their private label brand, Sun Squad. I don't usually put too much energy into evaluating retailer brands, but … Read More
While marketing researchers have recently been discussing the power of visual cues in regard to social media, this isn't new. If anything, it corroborates what psychologist Jerome Bruner of New York University found in studies: people recall 10% of what they hear, 20% of what they read … Read More
One of the most important components of a package design system is its segmentation methodology. When well-executed, it provides consumers with the ability to quickly and efficiently navigate a product line. It serves as the roadmap to the product that best suits their needs. If executed poorly, … Read More
Touch is crucial to all of us as human beings. When we are visually engaged by something, we reach out and touch it. While we are visual by nature, we are bombarded by product imagery more than ever, suggesting that a richer, multi-dimensional experience with brands is … Read More
If we go on this premise: the packaging is the product; that it should create consumer value and brand value, we will not fail to properly invest in it. Ted Mininni Consumer product companies are in a constant battle to maintain and win new business in an … Read More
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