For most toy brands, the first point of contact between the product and its young audience and their parents is the packaging. Of course, package design plays a pivotal role in capturing the whimsy and excitement inherent to the toy brand and conveying the play pattern of … Read More
Every licensed brand has its own unique set of attributes that resonate with its fans. Therefore, each should be treated uniquely in how it they are represented visually within the consumer product marketplace. Instead of employing the same templated approach to the development of design assets for … Read More
While marketing researchers have recently been discussing the power of visual cues in regard to social media, this isn't new. If anything, it corroborates what psychologist Jerome Bruner of New York University found in studies: people recall 10% of what they hear, 20% of what they read … Read More
As design consultants, we put quite a bit of effort into developing great packaging. We immerse ourselves deeply into our clients' brands, conducting consumer and market research to determine how best to visually and verbally differentiate them among their competitors within their respective categories. We identify which … Read More
Consumers are responding in large numbers to packaging that feels personal; that fits their lifestyles and inspires them. This doesn't necessarily mean that packaging has to be designed so that it can be personalized, although that is definitely a consideration. Advances in digital printing technology make it … Read More
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