Brand owners who become interested in licensing often ask the question: What kind of ROI can I expect if I invest in a style guide for my licensed brand? The answer lies in understanding the unique nature of licensing and the implications of merchandising consumer products across … Read More
The holy grail for any brand is to become a lifestyle brand. Having legions of fans who identify with your brand on a highly-personal level is truly amazing. When this happens for toy and entertainment brands, massive success typically follows in the form of brand licensing. However, … Read More
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