emotional response to package design

Does your packaging match your brand?

Does Your Packaging Match Your Brand?

All marketers should be able to sum up their brands in a few, concise words. This is an important exercise. And, if it hasn't been undertaken before, it should be. When clarity precedes any marketing strategy, it's far easier to execute and produce better results with a … Read More

No marketing vehicle can kid speak more persuasively than package design.

Kid-Speaking Brand Packaging

How can we reach new generations of consumers? That’'s what many marketers of mature consumer product companies are asking themselves as younger customers in every age group are actively seeking brands that offer personalities and experiences with which they can align. Read: brands which are relevant to … Read More

package design that inspires a changing culture

Package Design to Inspire a Changing Culture

As powerful as visual communication is in modern culture; as engaging as visual brand representations can be, consumers are hungry for something deeper. Marketers who are taking their brands to a whole new level are tapping into that “"something deeper”." Compelling design: imagery, fonts, icons, color and … Read More

Packaging That Inspires Cults and Tribes

Packaging That Inspires Cults and Tribes

It's a marketer’'s dream. How cool it is to inspire consumers to form a cult or a tribe around a brand. To develop such compelling attributes that consumers can't wait to become a part of the brand. Can't wait to be identified by it and adopt it … Read More