Successful packaging for consumer product and licensed brands not only fosters attention and an emotional buy response out of the gate but satisfies consumers' unconscious need to identify who they are by the brands they choose and to get "emotional validation" from them after they make a … Read More
Every character from the worlds of toy and entertainment has a story. Those that have engaging backstories and compelling, ongoing sagas create avid fans. The best of these brands transcend cultures and generations and have legions of fans around the world. So why isn't it easy to … Read More
Consumers have changed completely in the past couple of decades. They're better informed than ever and research consumer product reviews online. They're not easily swayed by advertising which does lead to brand recognition but doesn't necessarily breed trust. They're more influenced by word of mouth. Due to … Read More
Consumers are responding in large numbers to packaging that feels personal; that fits their lifestyles and inspires them. This doesn't necessarily mean that packaging has to be designed so that it can be personalized, although that is definitely a consideration. Advances in digital printing technology make it … Read More
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