entertainment brands

licensed entertainment brands making deeper connections with consumers

How Successful Entertainment Brands Make Deeper Connections

Experiential marketing is a tactic used by brands to appeal to consumers' senses to engage them more meaningfully. Experiential branding goes much deeper. It’'s a powerful differentiator, generating excitement and pleasure for consumers that lead to stronger brand preferences, purchases and loyalty. ••• Entertainment brands are experiential by their … Read More

Highly Experiential Licensing Programs Reap Success

Building a Property into a Licensed Powerhouse

The marketers of strong brands inevitably turn their attention to licensing. It’'s a natural progression of things. Usually, their focus is on building even more brand awareness, sales and profits. It might sound counterintuitive, but that shouldn’'t be their primary goal. Their thought processes should be on … Read More

Leveraging the Power of Fantasy for Entertainment Brands

Maybe it's because we work with licensed entertainment properties and toy brands that we’re drawn to not only their unique brands, but the separate universes they create. Kids and adults find their imaginations fueled by characters with unique personalities and backstories. Ongoing storylines filled with colorful protagonists … Read More

Vaulting a Classic Brand Into a New Universe.

Sesame Street. Harry Potter. Mattel's Barbie. Disney's Cars and Toy Story franchises. Nickelodeon's Dora the Explorer. Lucasfilm's Star Wars. Evergreen brands have used licensing and transmedia entertainment in traditional and digital spheres to grow and to appeal to multiple generations, remaining relevant by offering new content that … Read More