entertainment brands

appealing to gen z and gen alpha in toy and entertainment

Appealing to Gen Z and Gen Alpha in Toy and Entertainment

In an era characterized by rapid technological advancements, the consumption habits and preferences of youth audiences, particularly Gen Z and Gen Alpha, are continually evolving. These digitally native generations are growing up in an interconnected world, profoundly influenced by technology, and this dynamic landscape significantly impacts the … Read More

The Power of Visual Consistency in Package Design

The Power of Visual Consistency in Package Design

Before we embark on the refresh of a toy or entertainment brand’s packaging, we always conduct The Package Design System Evaluation as part of our pre-design research process. This evaluation takes a close look at the 7 key aspects of the brand’s existing package design system to … Read More

licensed entertainment brands making deeper connections with consumers

How Successful Entertainment Brands Make Deeper Connections

Experiential marketing is a tactic used by brands to appeal to consumers' senses to engage them more meaningfully. Experiential branding goes much deeper. It’'s a powerful differentiator, generating excitement and pleasure for consumers that lead to stronger brand preferences, purchases and loyalty. ••• Entertainment brands are experiential by their … Read More

Highly Experiential Licensing Programs Reap Success

Building a Property into a Licensed Powerhouse

The marketers of strong brands inevitably turn their attention to licensing. It’'s a natural progression of things. Usually, their focus is on building even more brand awareness, sales and profits. It might sound counterintuitive, but that shouldn’'t be their primary goal. Their thought processes should be on … Read More