I often say that packaging is a brand’s most enduring and accessible consumer touch point. It’s certainly its most compelling, because it’s through packaging that consumers first come in contact with their favorite brands in a tangible manner. The experience a brand’s packaging creates for consumers must … Read More
If you’re a loyal reader of my posts, you know that I’m always looking for what I refer to as “perfect fit” brand licensing collaborations – when two successful brands with complementary or common attributes come together to create a unique licensed product that’s certain to connect … Read More
As a self-proclaimed Star Wars geek, I had been anxiously awaiting Disney+’s latest Star Wars live-action series, The Book of Boba Fett, since that feeling of sadness and emptiness washed over me after the incredible first season of The Mandalorian was over. The Book of Boba Fett debuted … Read More
Licensed brands achieve greatness by design. Clear strategy, consistent brand management, implementable tactics, as well as stellar design make superstars among a sea of licensed properties that often fail to live up to expectations.
Design is a crucial component of the marketing mix. It represents both art and … Read More
There's a lot at stake when prepping a brand for licensing. While it has the potential to become a valuable business opportunity for licensors and their partners, a licensing program should only be put in place when a brand is ready for it. Translation: the property has … Read More
User Experience Design. It's a goal for which many brands are aiming. But UX design is about more than usability and accessibility. It's about providing pleasure and enjoyment in interactions with the brand. And before consumers interact with products, they usually engage with packaging in many categories … Read More
Got a project to discuss?
If you want to engage the Design Force team and put more than three decades of expertise to work for your brand...