licensed consumer products

how great licensed products are created

How Great Licensed Products are Created

Licensed brands achieve greatness by design. Clear strategy, consistent brand management, implementable tactics, as well as stellar design make superstars among a sea of licensed properties that often fail to live up to expectations. Design is a crucial component of the marketing mix. It represents both art and … Read More

Using packaging to elevate the customer experience

Using Packaging to Elevate the Customer Experience

User Experience Design. It’'s a goal for which many brands are aiming. But UX design is about more than usability and accessibility. It’'s about providing pleasure and enjoyment in interactions with the brand. And before consumers interact with products, they usually engage with packaging in many categories … Read More