licensed product packaging design

A New Strategy: Theme-Based Package Structure Design

When we think of a strong structural design strategy for a toy or entertainment brand’'s retail packaging, we imagine a dynamic, cleverly-conceived structural shape inspired by a dominant aspect of the brand that will resonate immediately with consumers. We envision that structural shape working seamlessly from blister … Read More

Differentiate the Brand with a Clear System of Visual and Verbal Communication

Segmentation in Package Design: When and How to Do It

Although the simplification of package design has proliferated every retail category, as package designers, we still find ourselves engaged in an ongoing battle to eliminate visual clutter on-pack. Most brand owners know that, to effectively engage their target audiences, their packaging needs to adopt a clear system … Read More

Kids especially love a toy when they get the bonus of packaging that adds play value.

Toy Packaging Sustainability = Playability

Have you ever noticed that kids often love the packaging that a toy comes in more than the toy itself? They usually find creative ways to integrate colorful packaging into their play. Even basic cardboard boxes are turned into dollhouses, spacecraft, robots, puppet stages or anything else … Read More

Design at the Heart of Cultural Relevance.

Culturally relevant brands are rare and cut from different cloth than 99% of all existing brands. They become iconic because they are transcendent and deeply meaningful to people's lives. Many marketers mistakenly believe that these brands are simply highly emotive and experiential, but they actually go well … Read More

The Future of Brands: Why Immersion Matters

Marketers and design experts have talked about the power of brand storytelling for a long time, including yours truly. As marketing guru Seth Godin put it: "Marketing is no longer about the stuff that you make, but about the stories you tell." Storytelling has the power to … Read More