Not a single successful licensing program in the history of successful licensing programs has ever launched without exhaustive research first being conducted to clearly define its target audience. The key to success is having a deep understanding of a brand's market. And it's the only irrefutable way … Read More
The marketers of strong brands inevitably turn their attention to licensing. It's a natural progression of things. Usually, their focus is on building even more brand awareness, sales and profits. It might sound counterintuitive, but that shouldn't be their primary goal. Their thought processes should be on … Read More
The best licensed brands aren't looking for just any opportunity. They're looking for the right ones. Some licensed brand owners rush into relationships with consumer product brands without making sure that they're truly great fits, which is why some partnerships are highly successful and others fail miserably. … Read More
Got a project to discuss?
If you want to engage our amazing team and put more than three decades of expertise to work for your brand...