Brand devotees. Brand loyalists. Brand evangelists. That's what we are. How do we as consumers go from the willingness to give a brand a try, to connecting with a brand in such a powerful way that we identify it as an integral part of our lifestyle? This … Read More
It's a marketer's dream, how cool it is to inspire consumers to form a cult or a tribe around a brand. To develop such compelling attributes that consumers can't wait to become a part of the brand; can't wait to be identified by it and adopt it … Read More
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