Regardless of how successfully a brand performs in the marketplace, there always comes a time when its package design system needs to be refreshed. Even if its design and standardization have been well-maintained by its brand owner, it may simply become outdated over time – not only … Read More
It would be an understatement to say that not all licensed consumer products sell through at retail, regardless of how hot a property may be. More often than not, we can pin this on a poorly-conceived, visually disjointed or underachieving licensed product packaging program. Unlike traditional consumer … Read More
Have you ever noticed that kids often love the packaging that a toy comes in more than the toy itself? They usually find creative ways to integrate colorful packaging into their play. Even basic cardboard boxes are turned into dollhouses, spacecraft, robots, puppet stages or anything else … Read More
When you take a look at a particular brand's packaging, what's the first thing you notice? Arguably it's the brand identity. Quite often, consumers hone in on the color they associate with the brand. However, I would venture to say that it is the design architecture of … Read More
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