package design process

Visual Language for Licensed Global Brand Packaging Design

Developing a Visual Language without Verbal Prompts

Since people are visual, and brands are increasingly global, it’s crucial to communicate the brand story as though there isn’t any verbal brand communication on pack. By designing it that way and then adding limited verbal communication that enhances the values of the brand, consumers are far … Read More

Structural Strategies in Packaging

Structural Strategies in Packaging

Nothing communicates your brand to your consumers in the same way that your packaging does. Packaging, at its best, refers back to the brand and leverages the brand’'s chief assets. It is also powerful enough to be considered the brand’'s most important consumer touch point. Packaging makes … Read More