package design standardization

The Power of Visual Consistency in Package Design

The Power of Visual Consistency in Package Design

Before we embark on the refresh of a toy or entertainment brand’s packaging, we always conduct The Package Design System Evaluation as part of our pre-design research process. This evaluation takes a close look at the 7 key aspects of the brand’s existing package design system to … Read More

6 licensed product packaging scenarios to avoid

6 Licensed Product Packaging Scenarios to Avoid

Owners of licensed brands, as well as their licensees, are sometimes disappointed by the sales of licensed consumer products. Even for strong properties, sales can fail to meet projections. Quite often, the problem lies in the fact that the property's packaging program is poorly designed and its … Read More