package design strategy

What if Packaging was the Only Marketing Tool You Had?

For many start-ups and small brands unable to afford advertising, packaging is the only marketing tool they've got. You know what? That's a good thing. Larger brands become preoccupied with advertising online and in traditional media, with promotions, social media sites and distribution into more channels. As … Read More

Child’s Play as Serious Learning: Toys That Teach

Surveys? Focus groups? Studying consumer decision-making processes? Most consumer product companies get their marketing information using these techniques. Lego does things differently. The company gets it: they study what consumers do; not what they say. Lego has a marketing department that functions more like a team of … Read More