package design strategy

Toy Brand Packaging Redesign header image

Toy Brand Packaging Redesign: When to Do it and Why

In the ever-evolving retail landscape, a brand’s packaging is arguably its most important brand communication vehicle. Quite often, it is through a product’s package that consumers first come in contact with a brand in a tangible way. Therefore, this experience must foster a great first impression. For … Read More

Does Your Packaging Add Value to Your Brand? header image

Does Your Packaging Add Value to Your Brand?

Packaging, by nature, is interactive. It makes the brand tangible to consumers at retail. Taking a good look at the current package design systems for most toy and entertainment brands is a revealing exercise. While doing so, ask yourself: Does the package design align with the brand? … Read More