This is a topic that I've raised and addressed in the past, but it's clearly in need of further discussion. I'm finding that I'm still being told by some of our clients that we need a package for this new product, with no interest in considering how … Read More
The human brain processes visual information 60,000 times faster than it decodes text – in just a tenth of a second, according to The SAGE Handbook of Political Communication. In addition, up to 93 percent of all human communication is nonverbal, and UCLA psychologist Albert Mehrabian reports … Read More
Consumers are responding in large numbers to packaging that feels personal; that fits their lifestyles and inspires them. This doesn't necessarily mean that packaging has to be designed so that it can be personalized, although that is definitely a consideration. Advances in digital printing technology make it … Read More
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