package design visual language

Visual Language for Licensed Global Brand Packaging Design

Developing a Visual Language without Verbal Prompts

Since people are visual, and brands are increasingly global, it’s crucial to communicate the brand story as though there isn’t any verbal brand communication on pack. By designing it that way and then adding limited verbal communication that enhances the values of the brand, consumers are far … Read More

Differentiate the Brand with a Clear System of Visual and Verbal Communication

Segmentation in Package Design: When and How to Do It

Although the simplification of package design has proliferated every retail category, as package designers, we still find ourselves engaged in an ongoing battle to eliminate visual clutter on-pack. Most brand owners know that, to effectively engage their target audiences, their packaging needs to adopt a clear system … Read More

No marketing vehicle can kid speak more persuasively than package design.

Kid-Speaking Brand Packaging

How can we reach new generations of consumers? That’'s what many marketers of mature consumer product companies are asking themselves as younger customers in every age group are actively seeking brands that offer personalities and experiences with which they can align. Read: brands which are relevant to … Read More