Since people are visual, and brands are increasingly global, it’s crucial to communicate the brand story as though there isn’t any verbal brand communication on pack. By designing it that way and then adding limited verbal communication that enhances the values of the brand, consumers are far … Read More
Although the simplification of package design has proliferated every retail category, as package designers, we still find ourselves engaged in an ongoing battle to eliminate visual clutter on-pack. Most brand owners know that, to effectively engage their target audiences, their packaging needs to adopt a clear system … Read More
It would be an understatement to say that not all licensed consumer products sell through at retail, regardless of how hot a property may be. More often than not, we can pin this on a poorly-conceived, visually disjointed or underachieving licensed product packaging program. Unlike traditional consumer … Read More
How can we reach new generations of consumers? That's what many marketers of mature consumer product companies are asking themselves as younger customers in every age group are actively seeking brands that offer personalities and experiences with which they can align. Read: brands which are relevant to … Read More
I don't think it's possible to overemphasize the need to get your brand's packaging right. After all, packaging is arguably a brand's most important consumer touch point quite often the vehicle through which consumers first come in contact with the brand in a tangible way. Therefore, … Read More
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