package design

package design that inspires a changing culture

Package Design to Inspire a Changing Culture

As powerful as visual communication is in modern culture; as engaging as visual brand representations can be, consumers are hungry for something deeper. Marketers who are taking their brands to a whole new level are tapping into that “"something deeper”." Compelling design: imagery, fonts, icons, color and … Read More

Using packaging to elevate the customer experience

Using Packaging to Elevate the Customer Experience

User Experience Design. It’'s a goal for which many brands are aiming. But UX design is about more than usability and accessibility. It’'s about providing pleasure and enjoyment in interactions with the brand. And before consumers interact with products, they usually engage with packaging in many categories … Read More