When I first met Steve Kaplan, it was clear to me that the man had a deep passion and conviction for the WAL, the acronym for his brainchild, the World Armwrestling League. I've been a diehard sports fan all my life. Being a native Philadelphian, it's difficult … Read More
As powerful as visual communication is in modern culture; as engaging as visual brand representations can be, consumers are hungry for something deeper. Marketers who are taking their brands to a whole new level are tapping into that "something deeper." Compelling design: imagery, fonts, icons, color and … Read More
User Experience Design. It's a goal for which many brands are aiming. But UX design is about more than usability and accessibility. It's about providing pleasure and enjoyment in interactions with the brand. And before consumers interact with products, they usually engage with packaging in many categories … Read More
If you want to engage the Design Force team and put more than three decades of expertise to work for your brand...