When I first met Steve Kaplan, it was clear to me that the man had a deep passion and conviction for the WAL, the acronym for his brainchild, the World Armwrestling League. I've been a diehard sports fan all my life. Being a native Philadelphian, it's difficult … Read More
Restless consumers are hunting more than ever for products that deliver additional value. Co-branding a strong national brand with an equally-recognized licensed brand is one way in which to accomplish that. The goal: to pump up volume and to gain a competitive edge by attracting and retaining … Read More
User Experience Design. It's a goal for which many brands are aiming. But UX design is about more than usability and accessibility. It's about providing pleasure and enjoyment in interactions with the brand. And before consumers interact with products, they usually engage with packaging in many categories … Read More
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