package structure design

Structural Strategies in Packaging

Structural Strategies in Packaging

Nothing communicates your brand to your consumers in the same way that your packaging does. Packaging, at its best, refers back to the brand and leverages the brand’'s chief assets. It is also powerful enough to be considered the brand’'s most important consumer touch point. Packaging makes … Read More

A New Strategy: Theme-Based Package Structure Design

When we think of a strong structural design strategy for a toy or entertainment brand’'s retail packaging, we imagine a dynamic, cleverly-conceived structural shape inspired by a dominant aspect of the brand that will resonate immediately with consumers. We envision that structural shape working seamlessly from blister … Read More

Kids especially love a toy when they get the bonus of packaging that adds play value.

Toy Packaging Sustainability = Playability

Have you ever noticed that kids often love the packaging that a toy comes in more than the toy itself? They usually find creative ways to integrate colorful packaging into their play. Even basic cardboard boxes are turned into dollhouses, spacecraft, robots, puppet stages or anything else … Read More