All marketers should be able to sum up their brands in a few, concise words. This is an important exercise. And, if it hasn't been undertaken before, it should be. When clarity precedes any marketing strategy, it's far easier to execute and produce better results with a … Read More
Color is integral to branding. It is central to brand personalities and it becomes a brand identifier over time if it is used in a consistent manner. Having an ownable brand color, especially within categories filled with similar products in expected color palettes can help one brand … Read More
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