With the holidays upon us, ‘tis most certainly the season for licensed brand owners to be jolly. Q4 is that magical time of year where licensed products fill retail aisles and capture the mindshare of consumers from October through December. As experts in the development of style … Read More
The most vital tool in the brand licensing arsenal is arguably the consumer product licensing program style guide. It serves not only as an asset and guidelines delivery system to ensure that all licensed products stay true to the essence and visual aesthetic of the licensed brand, … Read More
In the world of toy and entertainment brand licensing, the consumer product licensing program style guide plays a pivotal role in delivering core and trend-based design assets to licensee partners on an annual or seasonal basis. They can range from behemoth programs for mature brands with a … Read More
The year was 2009. And it marked the last time we developed an actual printed and die-cut licensing program style guide. This highly-immersive piece was created for Hasbro’s The Littlest Pet Shop lifestyle licensing program to announce the brand’s new “paw print” creative strategy, which we established … Read More
As the purpose and functionality of a licensing program style guide evolve to better serve both licensed brand owners and licensee partners, we see a shift in the questions we’re asked most often by our clients. Their questions shed light on the challenges they’re facing as the … Read More
Every licensed brand has its own unique set of attributes that resonate with its fans. Therefore, each should be treated uniquely in how it they are represented visually within the consumer product marketplace. Instead of employing the same templated approach to the development of design assets for … Read More
Although there are anniversary celebrations for licensed brands every year, there seems to be an exorbitant number of brands hitting major milestones of late. And many seem to be happening next year – enough to prompt Licensing International to refer to 2023 as the “Year of the … Read More
Licensed brands achieve greatness by design. Clear strategy, consistent brand management, implementable tactics, as well as stellar design make superstars among a sea of licensed properties that often fail to live up to expectations.
Design is a crucial component of the marketing mix. It represents both art and … Read More
Experiential marketing is a tactic used by brands to appeal to consumers' senses to engage them more meaningfully. Experiential branding goes much deeper. It's a powerful differentiator, generating excitement and pleasure for consumers that lead to stronger brand preferences, purchases and loyalty.
Entertainment brands are experiential by their … Read More
It's always exciting and challenging to work with any new consumer product brand or entertainment property, but for the owners of these brands, the learning curve can be a steep one. The first focus has to be on creating a unique brand and building equity from scratch, … Read More
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