Brand owners who become interested in licensing often ask the question: What kind of ROI can I expect if I invest in a style guide for my licensed brand? The answer lies in understanding the unique nature of licensing and the implications of merchandising consumer products across … Read More
In a conversation I had recently with a prospective client, I was asked what the potential revenue generation would be if they were to invest a particular dollar amount on a licensing program style guide for their brand. Initially, I found this inquiry to be peculiar. But, … Read More
Over the course of the past year, many of our most avid BOLT! readers who are our clients in the licensing industry have asked us if we would address some very specific topics related to style guide and packaging program development in future issues. It's great to … Read More
About a year ago, I wrote an article about the downfall of the consumer product style guide as a highly-immersive, printed masterpiece that stopped us in our tracks and commanded our attention. In the glory days of the printed style guide, its purpose was to deliver brand … Read More
Those of us who are veterans of the licensing business remember the days when every successful brand's style guide was a cleverly-conceived, highly-immersive printed masterpiece that stopped us in our tracks and commanded our attention. Envy-evoking and impossible to ignore, the purpose of these epic treasures was … Read More
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