toy industry

Packaging Multiple Brands Under a Single Brand Umbrella

Packaging Multiple Brands Under a Single Brand Umbrella

Over the course of the last few decades, our design consultancy has come to realization that package design serves as a powerful tool for storytelling, brand recognition, and consumer engagement. As experts in package design for licensed brands, in particular, we understand the importance of creating a … Read More

Toy Brand Packaging Redesign header image

Toy Brand Packaging Redesign: When to Do it and Why

In the ever-evolving retail landscape, a brand’s packaging is arguably its most important brand communication vehicle. Quite often, it is through a product’s package that consumers first come in contact with a brand in a tangible way. Therefore, this experience must foster a great first impression. For … Read More

Does Your Packaging Add Value to Your Brand? header image

Does Your Packaging Add Value to Your Brand?

Packaging, by nature, is interactive. It makes the brand tangible to consumers at retail. Taking a good look at the current package design systems for most toy and entertainment brands is a revealing exercise. While doing so, ask yourself: Does the package design align with the brand? … Read More

appealing to gen z and gen alpha in toy and entertainment

Appealing to Gen Z and Gen Alpha in Toy and Entertainment

In an era characterized by rapid technological advancements, the consumption habits and preferences of youth audiences, particularly Gen Z and Gen Alpha, are continually evolving. These digitally native generations are growing up in an interconnected world, profoundly influenced by technology, and this dynamic landscape significantly impacts the … Read More