In the dynamic realm of toys industry, capturing the attention of young minds requires more than just playfulness – it demands innovation. And, package design plays a vital role in this process, acting as the first interaction between a child and their potential adventure. In a market … Read More
A couple of months ago, I received a call from a true toy industry legend who said that he was about to launch one of his most amazing product lines to-date, and he wanted to work with our team to develop its packaging. That call came from … Read More
Before we embark on the refresh of a toy or entertainment brand’s packaging, we always conduct The Package Design System Evaluation as part of our pre-design research process. This evaluation takes a close look at the 7 key aspects of the brand’s existing package design system to … Read More
Package design plays a crucial role in the success of any brand vying for consumers’ attention. However, I would argue that, for toy brands, it’s even more significant that package design be well-conceived and executed, given the visually-chaotic environment of today’s mass retail toy aisles. Of course, … Read More
As the saying goes, you never get a second chance to make a first impression. This is especially true when it comes to package design for toy brands, which can play a crucial role in whether or not parents will even pick up and consider a particular … Read More
All marketers should be able to sum up their brands in a few, concise words. This is an important exercise. And, if it hasn't been undertaken before, it should be. When clarity precedes any marketing strategy, it's far easier to execute and produce better results with a … Read More
There’s a reoccurring mindset among some of our toy industry clients that’s somewhat baffling to our creative team. Whenever we’re in the midst of a package design refresh, and we determine that the brand would benefit from leveraging black as its dominant color, there’s considerable push-back. It’s … Read More
My experiences have likely been a marketer's dream. As a parent who has watched my kids and their friends grow up, I've made plenty of observations. It's true. Kids are more sophisticated today. They take to the latest technological marvels effortlessly. They're media savvy and exposed to … Read More
Whenever someone writes a piece about the 3 things you should do to ensure success at anything, I’m usually skeptical. Because I know there’s a lot more to it than just getting a few things right. And, yes, that’s certainly true in this scenario as well. There’s … Read More
While marketing researchers have recently been discussing the power of visual cues in regard to social media, this isn't new. If anything, it corroborates what psychologist Jerome Bruner of New York University found in studies: people recall 10% of what they hear, 20% of what they read … Read More
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