As the saying goes, you never get a second chance to make a first impression. This is especially true when it comes to package design for toy brands, which can play a crucial role in whether or not parents will even pick up and consider a particular … Read More
All marketers should be able to sum up their brands in a few, concise words. This is an important exercise. And, if it hasn't been undertaken before, it should be. When clarity precedes any marketing strategy, it's far easier to execute and produce better results with a … Read More
There’s a reoccurring mindset among some of our toy industry clients that’s somewhat baffling to our creative team. Whenever we’re in the midst of a package design refresh, and we determine that the brand would benefit from leveraging black as its dominant color, there’s considerable push-back. It’s … Read More
My experiences have likely been a marketer's dream. As a parent who has watched my kids and their friends grow up, I've made plenty of observations. It's true. Kids are more sophisticated today. They take to the latest technological marvels effortlessly. They're media savvy and exposed to … Read More
Whenever someone writes a piece about the 3 things you should do to ensure success at anything, I’m usually skeptical. Because I know there’s a lot more to it than just getting a few things right. And, yes, that’s certainly true in this scenario as well. There’s … Read More
While marketing researchers have recently been discussing the power of visual cues in regard to social media, this isn't new. If anything, it corroborates what psychologist Jerome Bruner of New York University found in studies: people recall 10% of what they hear, 20% of what they read … Read More
It’s been very long and difficult couple of years for all of us since the World Health Organization declared the novel coronavirus outbreak a global pandemic. During that time, we, as a global society, have had to endure a magnitude of challenges, from annoying inconveniences to heart-wrenching … Read More
Let’s face it: most of humanity can say that 2020 was one of the most difficult years of our lives due to the COVID-19 pandemic. Most of us wince at the mere mention of the number. But, as is the case with almost every crisis that we’ve … Read More
This past weekend, while digging through a storage unit filled with toy packaging that our company has designed over the past three decades, I came across the package I designed for the original Super Soaker water gun while employed as Art Director for Larami toys back in … Read More
Back in 2019, Hasbro led the charge towards eliminating plastic from their toy packaging, with the goal of becoming completely plastic-free by 2022. And, they’re well on their way to meeting their goal. With other toy manufacturers following suit in the effort to reduce the impact of … Read More
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