toy packaging

No marketing vehicle can kid speak more persuasively than package design.

Kid-Speaking Brand Packaging

How can we reach new generations of consumers? That’'s what many marketers of mature consumer product companies are asking themselves as younger customers in every age group are actively seeking brands that offer personalities and experiences with which they can align. Read: brands which are relevant to … Read More

What if Packaging was the Only Marketing Tool You Had?

For many start-ups and small brands unable to afford advertising, packaging is the only marketing tool they've got. You know what? That's a good thing. Larger brands become preoccupied with advertising online and in traditional media, with promotions, social media sites and distribution into more channels. As … Read More