toy packaging

Toy Brand Packaging Redesign header image

Toy Brand Packaging Redesign: When to Do it and Why

In the ever-evolving retail landscape, a brand’s packaging is arguably its most important brand communication vehicle. Quite often, it is through a product’s package that consumers first come in contact with a brand in a tangible way. Therefore, this experience must foster a great first impression. For … Read More

The Power of Visual Consistency in Package Design

The Power of Visual Consistency in Package Design

Before we embark on the refresh of a toy or entertainment brand’s packaging, we always conduct The Package Design System Evaluation as part of our pre-design research process. This evaluation takes a close look at the 7 key aspects of the brand’s existing package design system to … Read More

Does your packaging match your brand?

Does Your Packaging Match Your Brand?

All marketers should be able to sum up their brands in a few, concise words. This is an important exercise. And, if it hasn't been undertaken before, it should be. When clarity precedes any marketing strategy, it's far easier to execute and produce better results with a … Read More

The use of black in toy package design.

The Dark Side of Toy Package Design

There’s a reoccurring mindset among some of our toy industry clients that’s somewhat baffling to our creative team. Whenever we’re in the midst of a package design refresh, and we determine that the brand would benefit from leveraging black as its dominant color, there’s considerable push-back. It’s … Read More