toy packaging

Does your packaging match your brand?

Does Your Packaging Match Your Brand?

All marketers should be able to sum up their brands in a few, concise words. This is an important exercise. And, if it hasn't been undertaken before, it should be. When clarity precedes any marketing strategy, it's far easier to execute and produce better results with a … Read More

The use of black in toy package design.

The Dark Side of Toy Package Design

There’s a reoccurring mindset among some of our toy industry clients that’s somewhat baffling to our creative team. Whenever we’re in the midst of a package design refresh, and we determine that the brand would benefit from leveraging black as its dominant color, there’s considerable push-back. It’s … Read More