Whenever someone writes a piece about the 3 things you should do to ensure success at anything, I’m usually skeptical. Because I know there’s a lot more to it than just getting a few things right. And, yes, that’s certainly true in this scenario as well. There’s … Read More
While marketing researchers have recently been discussing the power of visual cues in regard to social media, this isn't new. If anything, it corroborates what psychologist Jerome Bruner of New York University found in studies: people recall 10% of what they hear, 20% of what they read … Read More
It’s been very long and difficult couple of years for all of us since the World Health Organization declared the novel coronavirus outbreak a global pandemic. During that time, we, as a global society, have had to endure a magnitude of challenges, from annoying inconveniences to heart-wrenching … Read More
Let’s face it: most of humanity can say that 2020 was one of the most difficult years of our lives due to the COVID-19 pandemic. Most of us wince at the mere mention of the number. But, as is the case with almost every crisis that we’ve … Read More
This past weekend, while digging through a storage unit filled with toy packaging that our company has designed over the past three decades, I came across the package I designed for the original Super Soaker water gun while employed as Art Director for Larami toys back in … Read More
Back in 2019, Hasbro led the charge towards eliminating plastic from their toy packaging, with the goal of becoming completely plastic-free by 2022. And, they’re well on their way to meeting their goal. With other toy manufacturers following suit in the effort to reduce the impact of … Read More
As many of you already know, I have a penchant for innovative structure design. At Design Force, Inc., we view package structure as a powerful brand differentiator – yet another opportunity to build visual brand equity. As brand marketers and package designers, this opportunity should never be … Read More
Whenever I see toys packaged in blind box packaging, it always reminds me of collecting trading cards as a kid and that feeling of wanting the entire set, but knowing the likelihood of that happening was directly tied to how much allowance money I was willing to … Read More
Hasbro announced that, in 2020, it will begin phasing out plastics from all new toy and game packaging across its portfolio of brands. The goal of the initiative is to eliminate virtually all plastic components, including polybags, elastic bands, shrink wrap, window sheets and blister packs from … Read More
The trend of entertainment and consumer product brands from the past reemerging and banking on their rich heritage in today's marketplace continues to gain momentum. And I'm not surprised. While there are a lot of reasons brand owners are reintroducing these classics instead of investing in the … Read More
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