As many of you already know, I have a penchant for innovative structure design. At Design Force, Inc., we view package structure as a powerful brand differentiator – yet another opportunity to build visual brand equity. As brand marketers and package designers, this opportunity should never be … Read More
Whenever I see toys packaged in blind box packaging, it always reminds me of collecting trading cards as a kid and that feeling of wanting the entire set, but knowing the likelihood of that happening was directly tied to how much allowance money I was willing to … Read More
Hasbro announced that, in 2020, it will begin phasing out plastics from all new toy and game packaging across its portfolio of brands. The goal of the initiative is to eliminate virtually all plastic components, including polybags, elastic bands, shrink wrap, window sheets and blister packs from … Read More
The trend of entertainment and consumer product brands from the past reemerging and banking on their rich heritage in today's marketplace continues to gain momentum. And I'm not surprised. While there are a lot of reasons brand owners are reintroducing these classics instead of investing in the … Read More
Many industry experts have theorized that the rise of technology would spell doom for traditional toys. If anything, the opposite has been true. Today's kids, tech savvy almost from birth, have found traditional toys engaging because of the integration of technology, which has given rise to a … Read More
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