transmedia approach

Vaulting a Classic Brand Into a New Universe.

Sesame Street. Harry Potter. Mattel's Barbie. Disney's Cars and Toy Story franchises. Nickelodeon's Dora the Explorer. Lucasfilm's Star Wars. Evergreen brands have used licensing and transmedia entertainment in traditional and digital spheres to grow and to appeal to multiple generations, remaining relevant by offering new content that … Read More