Brands need cultural relevance to survive and thrive. Relevant brands merge with specific consumers lifestyles, but the strongest brands inspire and create their own cultures. They're edgy in some way and they transcend boundaries. They are understood and embraced globally as long as they remain unique, authentic … Read More
The human brain processes visual information 60,000 times faster than it decodes text – in just a tenth of a second, according to The SAGE Handbook of Political Communication. In addition, up to 93 percent of all human communication is nonverbal, and UCLA psychologist Albert Mehrabian reports … Read More
Got a project to discuss?
If you want to engage the Design Force team and put more than three decades of expertise to work for your brand...