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It’s undeniable that brand collaborations define today’s brand licensing landscape. It seems like a new Brand x Brand is announced almost every day. And, for good reason. The industry thrives on novelty and innovation, and one of the most compelling forms this takes is through promotional partnerships … Read More

For most toy brands, the first point of contact between the product and its young audience and their parents is the packaging. Of course, package design plays a pivotal role in capturing the whimsy and excitement inherent to the toy brand and conveying the play pattern of … Read More

Packaging, by nature, is interactive. It makes the brand tangible to consumers at retail. Taking a good look at the current package design systems for most toy and entertainment brands is a revealing exercise. While doing so, ask yourself: Does the package design align with the brand? … Read More

In an era characterized by rapid technological advancements, the consumption habits and preferences of youth audiences, particularly Gen Z and Gen Alpha, are continually evolving. These digitally native generations are growing up in an interconnected world, profoundly influenced by technology, and this dynamic landscape significantly impacts the … Read More

With the holidays upon us, ‘tis most certainly the season for licensed brand owners to be jolly. Q4 is that magical time of year where licensed products fill retail aisles and capture the mindshare of consumers from October through December. As experts in the development of style … Read More

In the dynamic realm of toys, capturing the attention of young minds requires more than just playfulness – it demands innovation. And, package design plays a vital role in this process, acting as the first interaction between a child and their potential adventure. In a market teeming … Read More

I often say that packaging is a brand’s most enduring and accessible consumer touch point. It’s certainly its most compelling, because it’s through packaging that consumers first come in contact with their favorite brands in a tangible manner. The experience a brand’s packaging creates for consumers must … Read More

Diversity and inclusivity have emerged as powerful catalysts for change and growth in the toy and entertainment industries, and across the licensed consumer product landscape as it relates to these brands. These defining themes are reshaping the marketplace and redefining the relationship between brands and consumers. As … Read More

Before we embark on the refresh of a toy or entertainment brand’s packaging, we always conduct The Package Design System Evaluation as part of our pre-design research process. This evaluation takes a close look at the 7 key aspects of the brand’s existing package design system to … Read More

Package design plays a crucial role in the success of any brand vying for consumers’ attention. However, I would argue that, for toy brands, it’s even more significant that package design be well-conceived and executed, given the visually-chaotic environment of today’s mass retail toy aisles. Of course, … Read More