From the Blog:
Keeping Licensee-Licensor-Retailer Relationships Strong
Licensed products always get into trouble if they're not performing well. Even more so now, as retailers have become more discerning with regard to the brands they'll purchase for their store shelves. This got me thinking about more than the design development work we do for our toy … Read More
Celebrating a Licensed Brand’s Anniversary Through Design
Although there are anniversary celebrations for licensed brands every year, there seems to be an exorbitant number of brands hitting major milestones of late. And many seem to be happening next year – enough to prompt Licensing International to refer to 2023 as the “Year of the … Read More