From the Blog:
Target’s Sun Squad Packaging Smiles Its Way Into Summer
As I walked through Target this past weekend to do a retail audit for one of our clients, I noticed their seasonal collection of outdoor and summer-themed products under their private label brand, Sun Squad. I don't usually put too much energy into evaluating retailer brands, but … Read More
The Top 5 Frequently Asked Questions About Licensed Brand Package Design
As we continue to refine our philosophies and approach to the design of packaging programs for licensed brands, we take into consideration the questions asked by licensed brand owners and licensee partners alike. Their questions reveal the challenges they’re facing as their needs and the retail environment … Read More