What We Do
The work we do at Design Force supports the global brand leaders in toy and entertainment with unparalleled design for their brands. Our overarching focus is in the disciplines of package design and brand licensing design, but we employ a range of capabilities to create the touch points that connect our clients’ brands with their target consumers on an emotional level, and build the tools their partners need to develop and market their licensed consumer products.
Research & Creative Strategy
Character Art & Illustration
Design Elements Development
Product Design
Style Guide Design
Brand Design
Package Design
Licensed Product Package Design
Structural Design
Retail Design
Global Brands We Work With
And these are just a few.
Our focus is niche, but our reach is global. When you’ve been providing the toy and entertainment industries with great design for more than three decades, you can‘t help but make a few friends around the world. But, we at Design Force never take our clients’ trust in our expertise for granted and we never lose sight of how fortunate we are to work with these incredible brands. Seeing retail shelves filled with the products and packaging we‘ve helped our clients create and the delight that it brings to their consumers never gets old.
From the Blog:
The Kidulting Trend: A Grown-Up Obsession with Play
The concept of "kidulting" – a trend that speaks to the inner child in adults, inviting them to indulge in the nostalgia of their youth while embracing the responsibilities of adulthood – has taken the world by storm in recent years. This phenomenon has had a profound … Read More
Getting Tangled Up in Package Design for a New “Sensory” Toy Line
A couple of months ago, I received a call from a true toy industry legend who said that he was about to launch one of his most amazing product lines to-date, and he wanted to work with our team to develop its packaging. That call came from … Read More