What We Do
The work we do at Design Force supports the global brand leaders in toy and entertainment with unparalleled design for their brands. Our overarching focus is in the disciplines of package design and brand licensing design, but we employ a range of capabilities to create the touch points that connect our clients’ brands with their target consumers on an emotional level, and build the tools their partners need to develop and market their licensed consumer products.
Research & Creative Strategy
Character Art & Illustration
Design Elements Development
Product Design
Style Guide Design
Brand Design
Package Design
Licensed Product Package Design
Structural Design
Retail Design
Global Brands We Work With
And these are just a few.
Our focus is niche, but our reach is global. When you’ve been providing the toy and entertainment industries with great design for more than three decades, you can‘t help but make a few friends around the world. But, we at Design Force never take our clients’ trust in our expertise for granted and we never lose sight of how fortunate we are to work with these incredible brands. Seeing retail shelves filled with the products and packaging we‘ve helped our clients create and the delight that it brings to their consumers never gets old.
From the Blog:
Plastic is Back?! Hasbro Announces Return of Plastic to Packaging
Back in December of 2019, Hasbro announced that they would begin phasing out plastics from all new toy and game packaging across its portfolio of brands. Their goal was to eliminate virtually all plastic components, including polybags, elastic bands, shrink wrap, window sheets and blister packs from … Read More
Target’s Sun Squad Packaging Smiles Its Way Into Summer
As I walked through Target this past weekend to do a retail audit for one of our clients, I noticed their seasonal collection of outdoor and summer-themed products under their private label brand, Sun Squad. I don't usually put too much energy into evaluating retailer brands, but … Read More