The Leading Design Consultancy to the Global Brand Leaders in
Through packaging and brand licensing design, we help our clients establish strong emotional connections between their brands and consumers by creating powerful brand experiences that engage, excite, entertain, inspire and influence their decision to buy.
What We Do
The work we do at Design Force supports the global brand leaders in toy and entertainment with unparalleled design for their brands. Our overarching focus is in the disciplines of package design and brand licensing design, but we employ a range of capabilities to create the touch points that connect our clients’ brands with their target consumers on an emotional level, and build the tools their partners need to develop and market their licensed consumer products.
Research & Creative Strategy
Character Art & Illustration
Design Elements Development
Style Guide Design
Licensed Product Package Design
Global Brands We Work With
And these are just a few.
Our focus is niche, but our reach is global. When you’ve been providing the toy and entertainment industries with great design for more than three decades, you can‘t help but make a few friends around the world. But, we at Design Force never take our clients’ trust in our expertise for granted and we never lose sight of how fortunate we are to work with these incredible brands. Seeing retail shelves filled with the products and packaging we‘ve helped our clients create and the delight that it brings to their consumers never gets old.
“Design Force has been one of our “go-to” design resources for the better part of the last two decades. Whether they’re helping us refresh the package design for our evergreen brands, or establishing a design system for a completely new brand, they never disappoint! Their expertise in developing a cohesive packaging look that works seamlessly across product segments and their innovative approach to structure design make them a valuable asset to the Spin Master creative team.”Kris JacksonSenior Director, Visual Branding, Toronto, Spin Master Ltd.
“It was amazing to work with the Design Force team on our most recent licensing style guide project. They provided us with great design solutions while accommodating our aggressive timelines. They were extremely patient with all of our feedback and the project was a success for the brand and for our company. We’re glad to have partnered with Design Force.”Sandra JoSenior Manager, Licensing Product Development, Sega of America, Inc.
“We’re excited about what Design Force created for the WAL! We were blown away by how well the new logo captures the essence of our league. The design is classic and bold, with just enough attitude to stand apart from every other league out there. Their hard work gave us a solid visual base to build upon as the WAL continues to grow and dominate the sport of arm-wrestling!”Steve KaplanPresident & Commissioner, World Armwrestling League
“Look at their work, read the testimonials, follow Ted's thinking. Try to find someone better. I dare you. Having spent more than 30 years in the design field, including 24 years at Hasbro in creative roles ranging from package designer to Vice President of Global Creative in Licensing, I've worked with countless designers and design agencies. To say that Design Force “gets it” is an understatement. Your design budget simply cannot be better or more wisely spent.”Michael ProvostVP Global Licensing, Kent International
“While at Toys 'R' Us, I worked with Ted and the Design Force team on the brand repositioning, brand identity and package design refresh, and style guide development for one of our biggest private label brands. Many demographic and cultural factors were taken into account during the pre-design process. Under Ted’s direction, his team employed the perfect balance of design and marketing savvy to execute effectively against our global brand strategy.”Arline WallFormer Global Brand Director, Toys "R" Us
“I’ve known Ted for as long as I’ve been with Marvel, and have relied on Design Force as a valued design partner on countless high-profile packaging and style guide design initiatives over the years. Their understanding of the Marvel Universe combined with their industry expertise, research and design approach, and passion for what they do make every project a success. And, they’re an absolute pleasure to work with!”Chris FondacaroEVP Global Brand & Franchise Planning/Creative Services, Marvel Entertainment
“The Design Force team truly established a powerful and consistent retail presence for the Thunderbirds Are Go brand. They created a great look for our animated series’ packaging program, with guidelines that are intuitive and easy for our licensee partners to follow. We love how perfectly the design extends across the packaging for Vivid Toys’ entire line of products.”Sarah BainesVP Franchise Marketing for Thunderbirds Are Go, ITV Studios
“We decided to work with the Design Force team on the consumer product style guide and packaging program for The Nut Job 2 because of the world-class work they do for the global brand leaders in the entertainment industry. And they far exceeded our expectations! They perfectly captured the essence and attitude of the film and provided us with a powerful tool for our licensee partners.”Elena LeeAssistant Manager, International Business, Redrover Co., Ltd.
From the Blog:
Target’s Sun Squad Packaging Smiles Its Way Into Summer
As I walked through Target this past weekend to do a retail audit for one of our clients, I noticed their seasonal collection of outdoor and summer-themed products under their private label brand, Sun Squad. I don't usually put too much energy into evaluating retailer brands, but … Read More
The Top 5 Frequently Asked Questions About Licensed Brand Package Design
As we continue to refine our philosophies and approach to the design of packaging programs for licensed brands, we take into consideration the questions asked by licensed brand owners and licensee partners alike. Their questions reveal the challenges they’re facing as their needs and the retail environment … Read More