What We Do
The work we do at Design Force supports the global brand leaders in toy and entertainment with unparalleled design for their brands. Our overarching focus is in the disciplines of package design and brand licensing design, but we employ a range of capabilities to create the touch points that connect our clients’ brands with their target consumers on an emotional level, and build the tools their partners need to develop and market their licensed consumer products.
Research & Creative Strategy
Character Art & Illustration
Design Elements Development
Product Design
Style Guide Design
Brand Design
Package Design
Licensed Product Package Design
Structural Design
Retail Design
Global Brands We Work With
And these are just a few.
Our focus is niche, but our reach is global. When you’ve been providing the toy and entertainment industries with great design for more than three decades, you can‘t help but make a few friends around the world. But, we at Design Force never take our clients’ trust in our expertise for granted and we never lose sight of how fortunate we are to work with these incredible brands. Seeing retail shelves filled with the products and packaging we‘ve helped our clients create and the delight that it brings to their consumers never gets old.
From the Blog:
Target’s Sun Squad Packaging Smiles Its Way Into Summer
As I walked through Target this past weekend to do a retail audit for one of our clients, I noticed their seasonal collection of outdoor and summer-themed products under their private label brand, Sun Squad. I don't usually put too much energy into evaluating retailer brands, but … Read More
The Top 5 Frequently Asked Questions About Licensed Brand Package Design
As we continue to refine our philosophies and approach to the design of packaging programs for licensed brands, we take into consideration the questions asked by licensed brand owners and licensee partners alike. Their questions reveal the challenges they’re facing as their needs and the retail environment … Read More