Design Forces's Package Design System Evaluation


For brands with smaller product lines, or those that are fairly new to the marketplace and still trying to experience growth within their key categories. Also great for online sellers who want to know how to improve performance through better packaging.

  • 1-hour 1:1 consultation via video conference
  • Top-Line diagnostic evaluation of the brand’s current package design system
  • Recommended path for the refresh of the brand’s package design system
  • 1-hour Q&A follow-up conversation



Let’s Talk


For established brands who have lost ground to the competitive offering within their key categories, want to regain market share, and learn how to improve their retail presence and consumer perception through better packaging.

  • 2-week consultative engagement
  • Package design analysis of the brand’s top two competitors
  • Complete diagnostic evaluation of the brand’s current package design system
  • Prescriptive path for its package design system refresh
  • Delivered as a written report with visuals
  • Full review with Q&A support



Let’s Talk


For established brands who want to invest in a more comprehensive take on the state of their key categories, the competitive offering, their current packaging, and a creative strategy to leverage for the refresh of their brand’s package design system.

  • 3-week consultative engagement
  • Category analysis – merchandising and retail environment
  • Package design analysis of the brand’s top three competitors
  • Cross category/trend research
  • Complete diagnostic evaluation of the brand’s current package design system
  • Overall assessment of the brand’s package design system
  • Creative strategy for its package design system refresh
  • Delivered as a written report with visuals
  • Full review with Q&A support



Let’s Talk

“Design Force has been one of our “go-to” design resources for the better part of the last two decades. Whether they’re helping us refresh the package design for our evergreen brands, or establishing a design system for a completely new brand, they never disappoint! Their expertise in developing a cohesive packaging look that works seamlessly across product segments and their innovative approach to structure design make them a valuable asset to the Spin Master creative team.”

Kris Jackson

“It was amazing to work with the Design Force team on our most recent licensing style guide project. They provided us with great design solutions while accommodating our aggressive timelines. They were extremely patient with all of our feedback and the project was a success for the brand and for our company. We’re glad to have partnered with Design Force.”

Sandra Jo

“We’re excited about what Design Force created for the WAL! We were blown away by how well the new logo captures the essence of our league. The design is classic and bold, with just enough attitude to stand apart from every other league out there. Their hard work gave us a solid visual base to build upon as the WAL continues to grow and dominate the sport of arm-wrestling!”

Steve Kaplan

“Look at their work, read the testimonials, follow Ted's thinking. Try to find someone better. I dare you. Having spent more than 30 years in the design field, including 24 years at Hasbro in creative roles ranging from package designer to Vice President of Global Creative in Licensing, I've worked with countless designers and design agencies. To say that Design Force “gets it” is an understatement. Your design budget simply cannot be better or more wisely spent.”

Michael Provost

“While at Toys 'R' Us, I worked with Ted and the Design Force team on the brand repositioning, brand identity and package design refresh, and style guide development for one of our biggest private label brands. Many demographic and cultural factors were taken into account during the pre-design process. Under Ted’s direction, his team employed the perfect balance of design and marketing savvy to execute effectively against our global brand strategy.”

Arline Wall

“I’ve known Ted for as long as I’ve been with Marvel, and have relied on Design Force as a valued design partner on countless high-profile packaging and style guide design initiatives over the years. Their understanding of the Marvel Universe combined with their industry expertise, research and design approach, and passion for what they do make every project a success. And, they’re an absolute pleasure to work with!”

Chris Fondacaro

“The Design Force team truly established a powerful and consistent retail presence for the Thunderbirds Are Go brand. They created a great look for our animated series’ packaging program, with guidelines that are intuitive and easy for our licensee partners to follow. We love how perfectly the design extends across the packaging for Vivid Toys’ entire line of products.”

Sarah Baines

“We decided to work with the Design Force team on the consumer product style guide and packaging program for The Nut Job 2 because of the world-class work they do for the global brand leaders in the entertainment industry. And they far exceeded our expectations! They perfectly captured the essence and attitude of the film and provided us with a powerful tool for our licensee partners.”

Elena Lee