Style Guide Design as an Immersive Brand Experience

Style Guide Design as an Immersive Brand Experience

The year was 2009. And it marked the last time we developed an actual printed and die-cut licensing program style guide. This highly-immersive piece was created for Hasbro’s The Littlest Pet Shop lifestyle licensing program to announce the brand’s new “paw print” creative strategy, which we established … Read More

The use of black in toy package design.

The Dark Side of Toy Package Design

There’s a reoccurring mindset among some of our toy industry clients that’s somewhat baffling to our creative team. Whenever we’re in the midst of a package design refresh, and we determine that the brand would benefit from leveraging black as its dominant color, there’s considerable push-back. It’s … Read More

6 licensed product packaging scenarios to avoid

6 Licensed Product Packaging Scenarios to Avoid

Owners of licensed brands, as well as their licensees, are sometimes disappointed by the sales of licensed consumer products. Even for strong properties, sales can fail to meet projections. Quite often, the problem lies in the fact that the property's packaging program is poorly designed and its … Read More