Bolt!

A New Strategy: Theme-Based Package Structure Design

When we think of a strong structural design strategy for a toy or entertainment brand’'s retail packaging, we imagine a dynamic, cleverly-conceived structural shape inspired by a dominant aspect of the brand that will resonate immediately with consumers. We envision that structural shape working seamlessly from blister … Read More

Toy and gaming industries take initiative against COVID-19.

The Toy Industry Takes Initiative Against COVID-19

I decided to put our typical thought leadership aside for this month’'s newsletter to focus on something absolutely wonderful that’'s happening during this time of crisis. While we’'re all staying at home nurturing our families, practicing social distancing, thoroughly and frequently washing our hands and doing our … Read More

Differentiate the Brand with a Clear System of Visual and Verbal Communication

Segmentation in Package Design: When and How to Do It

Although the simplification of package design has proliferated every retail category, as package designers, we still find ourselves engaged in an ongoing battle to eliminate visual clutter on-pack. Most brand owners know that, to effectively engage their target audiences, their packaging needs to adopt a clear system … Read More