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The role of toy packaging in online shopping

The Role That Toy Packaging Plays in Online Shopping

It’'s no surprise that consumers are doing more of their shopping online now than ever before. Online shopping was already prevalent for many categories prior to the pandemic. But the shift to online retail became significant once stores selling non-essential items began closing across the globe back … Read More

A New Strategy: Theme-Based Package Structure Design

When we think of a strong structural design strategy for a toy or entertainment brand’'s retail packaging, we imagine a dynamic, cleverly-conceived structural shape inspired by a dominant aspect of the brand that will resonate immediately with consumers. We envision that structural shape working seamlessly from blister … Read More

Toy and gaming industries take initiative against COVID-19.

The Toy Industry Takes Initiative Against COVID-19

I decided to put our typical thought leadership aside for this month’'s newsletter to focus on something absolutely wonderful that’'s happening during this time of crisis. While we’'re all staying at home nurturing our families, practicing social distancing, thoroughly and frequently washing our hands and doing our … Read More