Bolt!

A New Strategy: Theme-Based Package Structure Design

When we think of a strong structural design strategy for a toy or entertainment brand’'s retail packaging, we imagine a dynamic, cleverly-conceived structural shape inspired by a dominant aspect of the brand that will resonate immediately with consumers. We envision that structural shape working seamlessly from blister … Read More

The Toy Industry Takes Initiative Against COVID-19

I decided to put our typical thought leadership aside for this month’'s newsletter to focus on something absolutely wonderful that’'s happening during this time of crisis. While we’'re all staying at home nurturing our families, practicing social distancing, thoroughly and frequently washing our hands and doing our … Read More

Segmentation in Package Design: When and How to Do It

Although the simplification of package design has proliferated every retail category, as package designers, we still find ourselves engaged in an ongoing battle to eliminate visual clutter on-pack. Most brand owners know that, to effectively engage their target audiences, their packaging needs to adopt a clear system … Read More

Building a Property into a Licensed Powerhouse

The marketers of strong brands inevitably turn their attention to licensing. It’'s a natural progression of things. Usually, their focus is on building even more brand awareness, sales and profits. It might sound counterintuitive, but that shouldn’'t be their primary goal. Their thought processes should be on … Read More

It’s Just a Package… Or Is It?

Have you ever noticed that kids often love the packaging that a toy comes in more than the toy itself? They usually find creative ways to integrate colorful packaging into their play. Even basic cardboard boxes are turned into dollhouses, spacecraft, robots, puppet stages or anything else … Read More