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Does Your Packaging Add Value to Your Brand? header image

Does Your Packaging Add Value to Your Brand?

Packaging, by nature, is interactive. It makes the brand tangible to consumers at retail. Taking a good look at the current package design systems for most toy and entertainment brands is a revealing exercise. While doing so, ask yourself: Does the package design align with the brand? … Read More

appealing to gen z and gen alpha in toy and entertainment

Appealing to Gen Z and Gen Alpha in Toy and Entertainment

In an era characterized by rapid technological advancements, the consumption habits and preferences of youth audiences, particularly Gen Z and Gen Alpha, are continually evolving. These digitally native generations are growing up in an interconnected world, profoundly influenced by technology, and this dynamic landscape significantly impacts the … Read More

The Power of Visual Consistency in Package Design

The Power of Visual Consistency in Package Design

Before we embark on the refresh of a toy or entertainment brand’s packaging, we always conduct The Package Design System Evaluation as part of our pre-design research process. This evaluation takes a close look at the 7 key aspects of the brand’s existing package design system to … Read More