Key Design Strategies for Successful Packaging on

Design Force, Inc., proudly announces that The Toy Book has published its president, Ted Mininni’s latest article as a feature in the publication’s Outside the Box column of the May 2022 issue. The piece, titled: Key Design Strategies for Successful Packaging (on page 86) discusses three key factors that are absolutely critical to developing great toy packaging.

As the article begins, Mr. Mininni asks: “How does a brand stand out among the visual chaos and over saturation of the toy categories at retail?” He then goes on to say there are a broad spectrum of design strategies that companies need to employ correctly to make a brand’s packaging successful.

Mr. Mininni then outlines the three primary design strategies that his agency leverages in every toy brand’s package design development engagement.