Design Force, Inc., proudly announces that The Toy Book has published its president, Ted Mininni’s latest article as a feature in the publication’s Outside the Box column of the May 2025 Licensing and Entertainment issue. The piece, titled: Re-Igniting Power Rangers, is a deep dive into what it really takes to recharge the packaging of an iconic entertainment brand.
In an interview about the article, Mr. Mininni states, “In an industry where nostalgia battles innovation, revitalizing a legacy franchise isn’t just about new content – it’s about finding the spark that made it powerful in the first place.”
He then goes on to say “If you’re interested in brand reinvention, character-driven IP, or the future of cross-generational entertainment, this [article] is for you.”