Design Force, Inc. will be attending Licensing Expo, taking place May 19 – 20, 2026 at the Mandalay Bay Convention Center in Las Vegas.
President and Creative Director Ted Mininni will be on site meeting with brand owners and licensing teams as they prepare for the next phase of their consumer products programs.
In advance of the show, many of the conversations Design Force has been engaged in have centered around how effectively style guides and packaging systems are supporting licensees as programs expand across categories and partners.
While most brands have strong creative assets in place, challenges often begin to surface as programs scale, particularly in maintaining consistency across product lines, aligning execution across multiple licensees, and ensuring that packaging performs cohesively at retail.
These discussions reflect a broader shift in how licensing teams are evaluating the role of design systems, not simply as repositories of assets, but as structured tools that guide execution and reduce ambiguity across global programs.
With more than 36 years of experience developing style guides and licensed product packaging programs, Design Force continues to work with brand owners to create design systems that support licensee execution while maintaining brand integrity at scale.
Those attending Licensing Expo who are navigating these challenges may find it valuable to connect with Mininni during the show.
Ted’s availability can be viewed here.