Keeping an Eye on the Toy Industry’s Blind Box Trend on

Design Force, Inc., proudly announces that Packaging Strategies has published its president, Ted Mininni’’s thought-provoking, new article as a feature in the publication’s August 2020 issue. The piece, titled: “Keeping an Eye on the Toy Industry’s Blind Box Packaging Trend discusses how the popular trend has evolved over time and has taken the ‘unboxing experience’ to a new level.

As the article begins, Mr. Mininni explains how the popularity of YouTube unboxing videos is considered the catalyst to the blind box packaging trend –– the toy industry’’s way of packaging collectible products so that consumers won’’t know what’’s inside until the product is purchased and the package is opened. He views blind box packaging as a modern-day interpretation of trading card packaging, since the anticipation and suspense of opening the package to find the toy inside is exactly the same.

Mr. Mininni then cites three different examples of brands who are pushing the unboxing experience of blind box packaging to a degree where the packaging becomes just as much fun as the toy itself.

The article culminates with Mr. Mininni’s thoughts on the post-pandemic future of blind box packaging, taking into consideration consumer shopping behavior shifting more towards ecommerce and the need to interject the impulse purchase behavior into the online shopping experience.