The Peyo Company

Cursedland Branding

Services Provided: Research & Creative Strategy, Brand Design

Logo design for an animated television series launch

Our design team was engaged by The Peyo Company, the global licensor of the Smurfs, to create the logo for Cursedland: Tales of Johan & Peewit, a new animated TV series adaptation of the Johan & Peewit adventure comics developed by Pierre Culliford (a.k.a. Peyo), the creator of the Smurfs. The series will feature a mix of 2D and 3D animation, updating Peyo’s signature blend of humor, fantasy and adventure.

Brand identity development for a fantasy story world

Although the storyline of Cursedland: Tales of Johan & Peewit will remain confidential until the release of the new animated series, the original Johan & Peewit comic series is set during the Middle Ages in an unnamed kingdom in Medieval Europe, and mainly follows the adventures of Johan, a brave young page to the king, and Peewit, his faithful jester sidekick. The pair are driven by duty to their King and the courage to defend the underpowered.

Our design solution for the logo features two different hand-crafted, custom typographic treatments rendered in gold and battle-worn, beveled metal with gold inlay details. accented by an interpretation of Johan’s sword.

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