What We Do > Brand Design
Brand Design For Toy And Entertainment Brands
Visual Identity Systems That Resonate with a Brand’s Consumers
At Design Force, Inc., we build brand identity systems that give licensed and non-licensed brands a distinctive visual voice. Whether launching a new entertainment property or refreshing a beloved classic toy brand, our brand design process ensures that every design asset – from the logo to the typographic system and trade dress – tells a cohesive story and sets the tone for all consumer touchpoints.
Brand Design Built for Longevity and Global Appeal
Brand design encompasses much more than just the creation of a brand’s logo – it establishes the visual foundation for everything a brand’s audience sees, feels, and retains. We create branding systems that function across all forms of brand communication and appeal to the brand’s consumers on a global scale. Each visual asset we develop is aligned with the brand’s creative strategy and designed to transcend or adapt to trends rather than being based on them. This ensures that the visual identity system will become iconic rather than dated over time.
Our branding process includes deep discovery, competitive analysis, and positioning insight. The result is an identity system that sparks an emotional connection, supports storytelling, and gives the brand a solid foundation to build upon – without compromising visual consistency.
OUR BRAND DESIGN EXPERTISE INCLUDES
- Brand positioning and visual tone development
- Logo design and brandmark systems creation
- Brand and sub-brand naming and tag line development
- Establishment of typographic systems, color palettes, and trade dress
- Creation of brand lockups and brand segmentation systems
- Establishment of brand usage standards and visual guidelines
- Creation of brand kits for global partners
Our Proven Brand Development Process
We start by uncovering what makes your brand unique, who it is meant to appeal to, and where it will exist in the marketplace. From there, we explore logo design directions, landing on one that best represents the brand from the perspective of its target audience. We then begin to build out the full identity system, which includes defining complementary typographic styles and the brand color palette, then establishing trade dress for various applications.
We test these elements across real-world scenarios and refine until the final brand identity system works effortlessly across all consumer touchpoints.
Ready to Build a Brand Identity System That Resonates?
Let’s define your brand’s visual language—logos, lockups, colors, typography, and trade dress—so every product and promotion communicates clearly. We’ll help you build an identity system that’s both strategic and iconic.
