Mattel

Freaky Fusion Branding

Mattel worked with our design team to develop the sub-brand identity for Monster High’s Freaky Fusion line of fashion dolls. The Freaky Fusion story has a creepy twist: the Monster High goulfriends travel back in time to find Monster High in the past. Upon returning to present time, the characters fuse together to form freaky, hybrid versions of themselves, with names like Neighthan Rot, Dracubecca, Lagoonafire, Cleolei and Clawvenus.

Our solution for the sub-brand identity was inspired by the steam punk design aesthetic. Elements of copper and brass, screws and bolts, frames and chains form a heart-shaped identity. And a circular lens captures the multi-colored energy that powers their time machine.

Freaky Fusion went on to become a Monster High TV special, premiering as digital release, then a home video release.

Disney Consumer Products

Disney Princess
Branding

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Spin Master Ltd.

Rusty Rivets
Branding

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Hasbro

Littlest Pet Shop
Style Guide

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Spin Master Ltd.

Hatchimals
Style Guide

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VP Franchise Marketing for Thunderbirds Are Go, ITV Studios

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Assistant Manager, International Business, Redrover Co., Ltd.

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Mattel

Freaky Fusion Branding

Disney Consumer Products

Disney Princess Branding

Spin Master Ltd.

Rusty Rivets Branding

Hasbro

Littlest Pet Shop Style Guide

Spin Master Ltd.

Hatchimals Style Guide

Got a project to discuss?

Disney Princess
Branding

Rusty Rivets
Branding

Littlest Pet Shop
Style Guide

Hatchimals
Style Guide