It was announced today that Licensing Expo will take place live and in-person at the Mandalay Bay Convention Center in Las Vegas, NV from August 10th through 12th, 2021. An online event will follow shortly thereafter on August 24th and 25th.
Also announced: Brand Licensing Europe will take place live and in-person at Excel London November 17th through 19th, 2021, with an online event also following two weeks later on November 30th and December 1st.
According to the Global Licensing Group: ”2020 has proven that the need to meet and connect face-to-face is paramount, however the flexibility and convenience of an online event setting is also useful to the business of brand licensing, particularly in terms of fostering IP exploration, new connections and thought leadership.”
The organization also adds that the shift to a multi-platform format will blend the best components of in-person and online to create an enhanced experience for all participants, no matter their circumstances or location. With a robust online platform, exhibitors and attendees will be able to schedule and host meetings before, during and after the events, access on-demand content and thought leadership, and search the widest range of properties available for license anywhere in the world.
The long-awaited in-person Las Vegas and London events will be organized in accordance with Informa’s AllSecure health and safety standards, which have been designed to ensure that all participants will be able to attend these events safely and with confidence. AllSecure practices are comprised of learnings and best-practices from across the leading trade event companies around the world, in accordance with the World Health Organization (WHO) recommendations, to create physical environments that meet industry standards for gathering.
Design Force, Inc. will be attending both events. To schedule a meeting, please submit a request at in@designforceinc.com or call 856-810-2277.