Design Force Creates Sonic The Hedgehog 30th Anniversary Style Guide

Design Force Creates Sonic’s 30th Anniversary Style Guide

Design Force, Inc. proudly announces that the design consultancy had been engaged by Sega of America to create design elements for the Sonic The Hedgehog’s 30th Anniversary style guide, which supported a variety of activations that commemorated the three-decade heritage of the video game franchise throughout the course of 2021.

The Design Force team’s work on this project leveraged the 30th Anniversary logo developed by Sega and incorporated a past, present, future theme to pay homage to the longevity of the franchise and project its continued success well into the future. The editorial phrase Unstoppable for Generations was used wherever possible to convey both the power and speed of Sonic and the extensive history of the franchise.

Design Force, Inc., was awarded the project due to their deep expertise with licensed brands and their knowledge of the Sonic The Hedgehog brand from previous project engagements. Their design team established an overarching visual aesthetic for the theme, which was infused into a broad range of celebratory composed graphics and patterns featuring the various iterations of Sonic from the last 30 years.

Get a closeup look at the Sonic The Hedgehog 30th Anniversary style guide here.