Sega of America
Sonic The Hedgehog
Sega of America worked with our team to create the design elements for the Sonic The Hedgehog 30th Anniversary style guide, which supported a variety of activations that commemorated the three decade heritage of the video game franchise throughout the course of 2021.
Working with the 30th Anniversary logo that Sega provided, leveraging a Past, Present, Future theme to pay homage to the franchise’s history, and incorporating the editorial phrase Unstoppable for Generations wherever possible, we created a broad range of celebratory composed graphics and patterns featuring artwork of Sonic The Hedgehog that showcase the various iterations of the beloved character from the past 30 years. Familiar graphic elements, such as the gold ring, Sonic’s iconic silhouette and game screen backgrounds serve as common visual threads that bring cohesiveness to the entire licensing program.