Package Design Goes Seasonal on

Design Force, Inc., proudly announces that The Toy Book has published its president, Ted Mininni’s latest article as a feature in the publication’s Outside the Box column of the November 2022 issue. The piece, titled: Package Design Goes Seasonal (on page 60) discusses how to develop a licensed product packaging program that seamlessly extends to holiday-themed variations without diluting the core brand messaging at retail.

As the article begins, Mr. Mininni states: “[The holidays are] the time of year we get to see if our packaging is doing what it’s meant to do: capturing the attention of consumers to inspire a purchase.” He then goes on to share insight on how brands can develop seasonal packaging without deviating completely from their established and equitable look, using the agency’s recent refresh of the core Peanuts global packaging program as a case study.