Peanuts Worldwide

Peanuts Packaging

Our design team was engaged by Peanuts Worldwide to create a fresh, new look for the “core” Peanuts global packaging program that would accommodate everyday as well as seasonal, holiday-themed licensed products.

Our design solution for the packaging program leverages iconic elements associated with the brand to establish a simple, contemporary visual aesthetic that works consistently across all packaging variations. Package design architecture, which is inspired by the zig-zag graphic from Charlie Brown’s sweater, bisects the design. A pattern of Charles Schulz’s Vintage or Classic comic strips in grey and white provides a backdrop for the Peanuts branding at the top of the design, while a distressed halftone pattern in tones of yellow fills the bottom. Snoopy serves as the primary character to represent the packaging program, although the full cast of Peanuts characters is made available for licensees to work with on packaging for character-specific products. Scenes that portray the familiar relationships between characters appear on the side and back panels.

The overarching design remains the same for seasonal packaging variations, while the color palettes, comic strip patterns and character artwork change to align with the Valentine’s Day, Easter, Halloween and Christmas holidays in a dedicated manner.

The global packaging guide addresses the standardized usage of all package design assets and provides templates for the blister card, closed box, window box, belly band, header card and hang tag packaging formats.

Peanuts Blister Card Package Design

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“Design Force has been one of our “go-to” design resources for the better part of the last two decades. Whether they’re helping us refresh the package design for our evergreen brands, or establishing a design system for a completely new brand, they never disappoint! Their expertise in developing a cohesive packaging look that works seamlessly across product segments and their innovative approach to structure design make them a valuable asset to the Spin Master creative team.”
Kris Jackson
Senior Director, Visual Branding, Toronto, Spin Master Ltd.

“It was amazing to work with the Design Force team on our most recent licensing style guide project. They provided us with great design solutions while accommodating our aggressive timelines. They were extremely patient with all of our feedback and the project was a success for the brand and for our company. We’re glad to have partnered with Design Force.”
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Senior Manager, Licensing Product Development, Sega of America, Inc.

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Steve Kaplan
President & Commissioner, World Armwrestling League

“Look at their work, read the testimonials, follow Ted's thinking. Try to find someone better. I dare you. Having spent more than 30 years in the design field, including 24 years at Hasbro in creative roles ranging from package designer to Vice President of Global Creative in Licensing, I've worked with countless designers and design agencies. To say that Design Force “gets it” is an understatement. Your design budget simply cannot be better or more wisely spent.”
Michael Provost
VP Global Licensing, Kent International

“While at Toys 'R' Us, I worked with Ted and the Design Force team on the brand repositioning, brand identity and package design refresh, and style guide development for one of our biggest private label brands. Many demographic and cultural factors were taken into account during the pre-design process. Under Ted’s direction, his team employed the perfect balance of design and marketing savvy to execute effectively against our global brand strategy.”
Arline Wall
Former Global Brand Director, Toys "R" Us

“I’ve known Ted for as long as I’ve been with Marvel, and have relied on Design Force as a valued design partner on countless high-profile packaging and style guide design initiatives over the years. Their understanding of the Marvel Universe combined with their industry expertise, research and design approach, and passion for what they do make every project a success. And, they’re an absolute pleasure to work with!”
Chris Fondacaro
EVP Global Brand & Franchise Planning/Creative Services, Marvel Entertainment

“The Design Force team truly established a powerful and consistent retail presence for the Thunderbirds Are Go brand. They created a great look for our animated series’ packaging program, with guidelines that are intuitive and easy for our licensee partners to follow. We love how perfectly the design extends across the packaging for Vivid Toys’ entire line of products.”
Sarah Baines
VP Franchise Marketing for Thunderbirds Are Go, ITV Studios

“We decided to work with the Design Force team on the consumer product style guide and packaging program for The Nut Job 2 because of the world-class work they do for the global brand leaders in the entertainment industry. And they far exceeded our expectations! They perfectly captured the essence and attitude of the film and provided us with a powerful tool for our licensee partners.”
Elena Lee
Assistant Manager, International Business, Redrover Co., Ltd.

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